Prompt Playbook: prompts you can copy → personalize → ship

1. Introduction: From "Confused Intern" to CEO-Level AI Command

Mastering Artificial Intelligence is not about becoming a technical wizard; it's about learning to give clear, precise instructions to achieve high-value results. Welcome to the Jam Fam. The ability to command AI effectively is the single most important skill for modern entrepreneurs. This guide is your key to transforming AI from a basic, often frustrating tool into a powerful business partner—the equivalent of having your personal Harvard MBA team working for you 24/7, ready to execute on your vision.

For too many small business owners, early interactions with AI feel like a dead end. This experience can be broken down into three common frustrations:

• The "Confused Intern" Problem: You ask for something general, like "help me with marketing," and receive generic, robotic garbage. You know the tool is supposed to be powerful, but the results are disappointingly basic and unusable.
• The Time Trap: You invest hours trying to craft the perfect prompt, only to get a response that requires significant editing and rework. Instead of saving time, you find yourself spending more time managing the AI than doing the actual work it was meant to streamline.
• The Manual Hamster Wheel: Even when the AI produces good content, you're still stuck in the weeds—manually sending emails, tracking leads, and following up. You're trapped in the content creation phase while your competitors are building automated systems that scale.

Overcoming these challenges and mastering strategic AI prompting unlocks tangible, game-changing benefits for your business. Entrepreneurs who implement these frameworks are achieving remarkable results:

• 25-40% higher conversion rates by creating messaging that truly connects.
• 70% reduction in manual qualification time, freeing you to focus on closing deals.
• 15x more qualified opportunities by building intelligent systems that work around the clock.

This guide provides the foundational framework and copy-and-paste prompts you need to achieve these outcomes. Let's begin by establishing the structured approach that separates amateur requests from professional commands.

2. The Foundation: The Club Jam POWER Framework for Perfect Prompts

The difference between getting a generic response and receiving boardroom-quality work on the first try lies in a structured approach. A strategic framework is what transforms your simple questions into detailed commands that AI can execute with precision. The Club Jam POWER Framework is the management playbook you'll use to command your personal Harvard MBA team, ensuring every prompt you write is built for maximum impact.

P - Persona Assign a specific role or expertise to the AI. Instead of a generalist, you want a specialist. For example, "Act as a direct-response copywriter with 20 years of experience in the coaching industry." This tells the AI what knowledge base and perspective to adopt.

O - Objective Clearly and specifically state your goal. What is the exact mission you want the AI to accomplish? A weak objective is "Help with marketing." A strong objective is "Create a 5-email welcome sequence that converts free trial users to paid customers."

W - Workspace Provide essential context about your business. This includes your industry, target audience, primary challenges, and unique market position. This is the background briefing your AI "expert" needs to do its job effectively.

E - Expectation Define the desired format, tone, and style of the output. Do you need a professional email under 200 words? A series of engaging social media posts? An executive summary followed by bullet points? Setting expectations ensures the final product is delivered exactly how you need it.

R - Requirements List any non-negotiable constraints or elements that must be included. This can range from brand voice guidelines and regulatory compliance to budget limitations or specific calls-to-action that must appear in the final text.

Your Foundational Business Instructions To ensure your AI consistently understands your core business needs, use ChatGPT's 'Custom Instructions' feature. This trains the AI on your specific context for every future conversation. Copy the template below and personalize it for your business.

I'm a [your profession] who [what you do]. My target audience is [describe your ideal customers]. My business tone is [professional/friendly/casual]. My main business challenges are [list 2-3 pain points]. I prefer responses that are [detailed/concise/action-oriented].

Always provide specific, actionable advice. Use an encouraging, confident tone. Include practical examples when possible. Break complex topics into simple steps. Ask clarifying questions if my request is unclear.

With these foundational principles in place, you are ready to command your AI team to execute specific, high-value marketing tasks.

3. AI Marketing Prompts: Build Your Brand & Attract Customers

Strategic AI prompts can transform your generic business communication into a magnetic brand experience that attracts your ideal customers and fuels sustainable growth. For maximum impact, use the detailed Ideal Customer Profile (ICP) you created in Section 4.2 as the input for the [TARGET CUSTOMERS] fields in the following prompts. A clear ICP is the foundation of all magnetic marketing.

Define Your Million-Dollar Brand Voice

AI-Powered Archetype Discovery This prompt helps identify the core personality of your brand based on the 12 Jungian archetypes.

Act as a brand strategist and help me identify my ideal brand archetype.

MY BUSINESS INFO:

• Industry: [YOUR INDUSTRY HERE]
• Target audience: [YOUR IDEAL CUSTOMERS]
• Main service/product: [WHAT YOU SELL]
• Business goals: [REVENUE/GROWTH TARGETS]
• Personal strengths: [WHAT YOU'RE NATURALLY GOOD AT]
• Values: [WHAT MATTERS MOST TO YOU]

PERSONALITY INDICATORS:

• I'm most energized when: [DESCRIBE YOUR ENERGY SOURCE]
• People come to me for: [WHAT OTHERS SEEK FROM YOU]
• My communication style is naturally: [HOW YOU SPEAK/WRITE]
• I stand out from competitors because: [YOUR UNIQUE DIFFERENCE]

Analyze this information and:

1. Identify my primary brand archetype from the 12 Jung archetypes
2. Suggest a secondary archetype (20-30% influence)
3. Explain why this combination fits my business and audience
4. Provide 5 specific examples of how this voice should sound
5. Give me 3 brands that exemplify this archetype combination

Format as a detailed brand personality profile I can implement immediately.

Your Unique Voice DNA Formula This prompt translates your brand archetype into a specific, actionable formula.

Help me create my unique Voice DNA with specific percentages.

MY BRAND ARCHETYPE: [INSERT YOUR RESULTS FROM STEP 1] MY BUSINESS: [BRIEF DESCRIPTION] MY AUDIENCE: [TARGET CUSTOMERS]

VOICE TRAITS TO ANALYZE:

• Authoritative vs. Approachable
• Formal vs. Conversational
• Serious vs. Playful
• Direct vs. Diplomatic
• Expert vs. Relatable
• Confident vs. Humble

Based on my archetype and business needs:

1. Select the 3 most important voice traits for my brand
2. Assign percentages that total 100% (Primary: 40-50%, Secondary: 25-35%, Tertiary: 15-25%)
3. Explain why this combination works for my audience
4. Create specific language examples for each percentage
5. Provide "Do's and Don'ts" for each voice element

Give me a Voice DNA formula I can test and measure.

Expert Tip: Your Voice DNA is a living document. Re-run this prompt quarterly to ensure your voice evolves with your business and audience.

Map Your Strategic Content

Customer Journey Content Mapper This prompt helps you create content that meets customers exactly where they are in their buying process, building trust at every stage.

You are a customer journey expert helping me map my prospects' path to purchase.

MY BUSINESS: [Your business description] MY AUDIENCE: [Target customer details] MY MAIN OFFER: [Primary service/product]

Map the customer journey including: AWARENESS STAGE:

• What problems are they experiencing?
• Where do they look for information?
• What triggers them to seek solutions?
• Content needed: [Education, problem identification]

CONSIDERATION STAGE:

• What solutions are they considering?
• What objections or concerns arise?
• How do they evaluate options?
• Content needed: [Solution comparison, credibility building]

DECISION STAGE:

• What factors influence final decisions?
• What could prevent them from moving forward?
• What reassurance do they need?
• Content needed: [Proof, risk reversal, clear next steps]

For each stage, provide specific content ideas and topics that address their mindset and needs.

The 40-25-20-15 Content Pillar Generator This prompt structures your content creation around key themes, building authority and ensuring a balanced marketing message.

Create content pillars using the 40-25-20-15 formula for optimal engagement and conversion.

MY BUSINESS EXPERTISE: [What you're known for] MY AUDIENCE NEEDS: [Primary pain points and goals] MY UNIQUE APPROACH: [What makes you different]

Create content pillars: EDUCATIONAL CONTENT (40%): [Provide 5 ideas] INSPIRATIONAL CONTENT (25%): [Provide 5 ideas] PROMOTIONAL CONTENT (20%): [Provide 5 ideas] COMMUNITY CONTENT (15%): [Provide 5 ideas]

For each pillar, provide 5 specific content ideas I can create immediately.

Build Your Automated Offer Funnel

The Irresistible Lead Magnet Generator This prompt helps you create an irresistible offer—a lead magnet—to capture contact information from potential customers.

Act as an elite lead magnet strategist for [YOUR INDUSTRY] service businesses.

My target audience: [SPECIFIC DESCRIPTION] Their biggest challenges: [CHALLENGE 1, 2, 3] My main service solves: [CORE PROBLEM]

Create 5 high-converting lead magnet ideas using the Bridge Formula. For each idea, provide:

• Compelling title that creates urgency/curiosity
• 3-sentence value proposition
• Specific deliverable format (assessment, toolkit, etc.)
• Bridge to main offer strategy
• Content outline

High-Converting Landing Page Copy Once you have a lead magnet, use this prompt to generate compelling copy that drives the 25-40% higher conversion rates elite brands achieve.

You're a conversion copywriter who's generated $50M+ in revenue for service businesses. Write a high-converting landing page for my lead magnet: [LEAD MAGNET TITLE]

Target audience: [SPECIFIC AVATAR] Main pain point: [PRIMARY FRUSTRATION] Desired outcome: [WHAT THEY WANT INSTEAD]

Create:

1. Attention-grabbing headline (outcome + timeframe)
2. Subheadline that clarifies value
3. 3 powerful benefit bullets (transformation-focused)
4. Social proof section
5. Clear call-to-action
6. Thank you page copy

The 5-Day Trust-Building Sequence After capturing a lead, nurture the relationship with an automated email sequence designed to build trust and demonstrate value.

You're an email marketing genius. Create a 5-email nurture sequence for my lead magnet subscribers.

My business: [DESCRIPTION] Lead magnet: [TITLE/TOPIC] Main offer: [YOUR CORE SERVICE]

For each email, provide:

• Subject line (curiosity + benefit)
• Email purpose/psychology
• Key talking points
• Soft CTA that moves them forward
• Send timing (Day 1, 3, 5, 7, 10)

Make it feel supportive, not salesy.

With your marketing engine designed, it's time to brief your AI sales director on finding prospects and closing deals faster.

4. AI Sales Prompts: Find Prospects & Close Deals Faster

It's time to build your AI-powered sales radar that spots million-dollar opportunities before anyone else sees them coming. These prompts transform you from a scattered entrepreneur into an opportunity-hunting machine, moving your sales process from a manual grind to an efficient system that finds better leads and closes them with precision.

Identify Your Ideal Customer

The Laser-Focused ICP Generator A clear Ideal Customer Profile (ICP) is the foundation of all successful sales and marketing. This prompt uses a situational framework to build a detailed, actionable profile.

Act as a customer intelligence expert specializing in [your industry]. Analyze my target market using the situational model framework: Current Situation, Desired Outcome, Obstacles, and Alternatives.

Business Context: [your details].

Create detailed customer personas with pain points, motivations, and buying triggers.

Uncover Hidden Sales Opportunities

Opportunity Landscape Analysis Move beyond obvious markets to find untapped segments, competitor weaknesses, and emerging trends. Note: This strategic prompt is best suited for AI with deep research and analytical capabilities, such as Claude or Gemini.

Act as a senior sales intelligence analyst with 15 years of experience in [YOUR INDUSTRY].

Analyze the opportunity landscape for [YOUR BUSINESS/SERVICE] by examining:

1. Underserved market segments with buying power
2. Competitor blind spots and service gaps
3. Emerging trends creating new demand
4. Geographic or demographic pockets of opportunity

Use systematic thinking to identify 3-5 specific opportunities with market size estimation, competition level, and revenue potential. Challenge each opportunity with potential risks.

Automate Your Sales Outreach

Use these battle-tested templates as a starting point. You can either personalize them manually or feed them to your AI assistant with context to generate customized outreach at scale.

The 'Quick Question' Cold Email Template

Subject: Quick question about [PAIN POINT] at [COMPANY]

Hi [FIRST_NAME],

I noticed [COMPANY] recently [TRIGGER EVENT/OBSERVATION].

Quick question: How are you currently handling [SPECIFIC PAIN POINT] that typically comes with [SITUATION]? Most [JOB_TITLE]s I talk with are struggling with [COMMON CHALLENGE], and I'm curious if this is on your radar as well.

Worth a quick chat? Best, [YOUR_NAME]

The 'Next Step' Follow-Up Template

Hi [Name],

I know you're busy, but wanted to make sure you had everything needed to move forward with [project name].

Quick question: What's the next step in your process? Happy to present to your team, adjust anything in the proposal, or answer specific questions.

[Their timeline] is approaching - what would help move this forward? Best, [Your name]

Generate Winning Business Proposals

Discovery Call Intelligence Extractor Transform messy discovery call notes into structured intelligence that fuels a perfect proposal.

Extract key proposal information from this discovery call:

CALL NOTES: [Paste your notes here]

Please organize into: CURRENT CHALLENGES:

• Primary pain point, Secondary issues, Cost of inaction DESIRED OUTCOMES:
• Success metrics, Timeline goals, Impact on business DECISION PROCESS:
• Key stakeholders, Budget parameters, Implementation timeline

The Million-Dollar Proposal Prompt Use the extracted intelligence to generate a proposal that speaks directly to the client's needs and positions your solution as the only logical choice.

Create a compelling business proposal based on this discovery call information:

COMPANY: [Company Name] CHALLENGE ANALYSIS: [Paste AI-extracted challenges] SOLUTION FIT: [Your offering, methodology, timeline, investment]

Create a proposal that includes:

1. EXECUTIVE SUMMARY (Mirroring their language)
2. SITUATION ANALYSIS (Acknowledging their challenges)
3. RECOMMENDED SOLUTION (Mapping features to outcomes)
4. IMPLEMENTATION APPROACH (Breaking it down into phases)
5. INVESTMENT & ROI (Presenting pricing in context of value)
6. NEXT STEPS (Clear path to get started)

TONE: Professional but personal, confident but consultative. FOCUS: Their outcomes, not our features.

Expert Tip: The difference between winning and losing deals often comes down to speed. Use these prompts to send a custom, high-impact proposal within 2 hours of a discovery call, while your prospect's excitement is at its peak.

With your marketing and sales engines primed for growth, it's time to build the internal AI systems that will automate operations and scale your business without scaling your stress.

5. AI Systems & Operations Prompts: Automate Your Business

This final set of prompts moves beyond executing one-off tasks to creating an army of AI agents that run your business while you sleep. These automated workflows and "AI employees" handle essential functions 24/7, unlocking the ability to generate 15x more qualified opportunities and scale your operations without scaling your stress.

Build Your AI Team

Your Custom AI Sales Agent Use this prompt to define the core instructions for a custom GPT or as a 'persona' to start a new chat, ensuring your AI handles inquiries with the perfect tone and expertise.

You are [NAME], an AI sales expert with over 20 years of experience in growing businesses. You specialize in making AI solutions accessible for business owners.

You are engaging with business owners interested in AI solutions. You have access to information about our services, tools, and resources.

Friendly, enthusiastic, and informative. Clear and concise, avoiding technical jargon. Confident and persuasive, but not pushy.

Persuade business owners to learn more about our AI solutions by understanding their needs, presenting relevant solutions, addressing objections, and encouraging next steps.

Lead Qualification Assassin GPT This prompt provides the complete instructions needed to build a specialized 'Lead Qualification Assassin' in the GPT builder, designed to qualify leads automatically. This is the system that drives the 70% reduction in manual qualification time, freeing you to focus on closing.

You are a Lead Qualification Specialist for [Your Company].

QUALIFICATION CRITERIA:

• Company size: [your range]
• Industry: [your industries]
• Budget: [your minimum]
• Timeline: [your timeframe]
• Authority: [decision-making power]

PROCESS:

1. Ask qualifying questions naturally
2. Score leads 1-10 based on criteria
3. Provide next step recommendations

For each lead, output:

• Score: X/10
• Status: Qualified/Unqualified/Needs Follow-up
• Reasoning: [Brief explanation]
• Next Steps: [Specific actions]

Automate Content Creation

AI Agent Blog Writer Workflow Use this prompt to have AI design an automated workflow for content creation, turning raw information into polished blog posts delivered directly to your inbox.

Act as an automation expert. Design a workflow using Make.com with the following steps:

1. Trigger: Watch a specific RSS feed for new items.
2. Step 2: Use the Anthropic Claude module to take the new item's content and rewrite it in the tone of [e.g., Amy Porterfield].
3. Step 3: Use a second Anthropic Claude module to take the rewritten text and write a full blog post from it, targeted to motivate small business owners.
4. Step 4: Use the Gmail module to send the final blog post to my email address with the subject "Your Blog Post."

Provide a simple, step-by-step summary of how I would build this in Make.com.

These prompts provide the blueprint for building a more automated, efficient, and scalable business. Now, let's bring it all home.

6. Conclusion: Your AI-Powered Future Starts Now

This guide provides the frameworks and prompts to transform your business. You now have the tools to move from being overwhelmed by AI to commanding it with the precision of a CEO. By mastering strategic prompting, you can build a magnetic brand, create a predictable sales pipeline, and design automated systems that run your business while you sleep. The core message remains clear: AI won't take your job, but people who learn how to use it effectively will. Your AI-powered future starts now. Choose one prompt from this guide, implement it today, and take the first step toward saving time, growing faster, and getting back to doing what you love.