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A practical AI curriculum for modern marketing

The Club Jam curriculum outlines a systematic pathway for entrepreneurs and small businesses to master AI tools, frameworks, and automation to streamline tasks and drive business growth—designed for folks who aren’t necessarily tech‑savvy. We move from fundamentals to automated systems, with live training and hands‑on support every step of the way.

Live training cadence: 5 sessions/month (Workshop • Office Hours • Implement) with replays, templates, and community support.

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AI Training Curriculum at a glance

Skills, Tools, and Training Modules Acquired

The training covers four main areas—AI Foundations, AI Marketing, AI Sales, and AI Systems—so teams build real skills and ship usable assets fast.

A. AI Tools Mastered

Tool Category Specific Tools Covered
Large Language Models (LLMs) ChatGPT (Mastery, Data, Custom GPTs), Claude (Strategic Partner), Gemini (Real-Time Intelligence)
Automation & Systems Make.com, Zapier, n8n, Lindy.ai
Research & Intelligence NotebookLM (Research Command Center), Manus (AI research)
Visual & Video AI HeyGen (AI avatars), Canva AI, Midjourney
Sales & Prospecting Apollo.io, Hunter.io, Reply.io, Clay.com, Seamless.ai

 

B. Key Training Modules and Skills

  • AI Foundations (Mastering the Basics)
    ChatGPT Mastery, POWER Prompting Framework, training AI on your business (custom instructions, voice, goals).

  • AI Marketing (From Idea to Impact)
    AI-driven brand voice & personality, strategic content mapping, offer/funnel creation, email marketing strategy, Canva AI visual creation, AI SEO (semantic + schema), social media strategy, and intro to paid ads (Facebook/Google).

  • AI Sales (Close Faster, Sell Smarter)
    Ideal Client Profile (ICP) mastery, geographic opportunity mapping, prospecting tools & funnels, sales prompts & objection handling, “meetings-to-proposals” Proposal Machine, and voice agents for sales.

  • AI Systems (Automate and Scale)
    Building custom AI agents, API integration basics, automating social posts, AI-assisted blog writing at scale.

 

Modules

Outcomes (What You'll Achieve)

Time Required (Focused Implementation)

Templates/Tools Included
I. Foundations: Mastering the AI Tools & Prompts   Week 1–2 (≈ 8 hours)  
AI Essentials & Prompting Mastery Master foundational AI tools (ChatGPT, Claude, Gemini) and turn them into strategic partners. Learn to brief AI like a seasoned operator instead of getting generic results. Target a 60% improvement in output quality and a 40% reduction in revision cycles using expert frameworks. 30 minutes daily for practice POWER Framework (effective prompts), Custom Instructions Framework (train AI on your voice/goals), AI Business Blueprint (teach the LLM about your business), Conversation Practice Prompts
II. Content Engine: Brand Voice & Multiplication   Week 3–4 (≈ 8 hours)  
Brand Voice & Visual AI Mastery Develop a magnetic brand voice as a conversion moat. Define your Voice DNA (traits + weights). Ship 15+ on‑brand visuals weekly using Canva AI/Ideogram without hiring designers. ~60 minutes daily Voice DNA Formula + POWER Persona Template, Brand Kit Essentials (colors, fonts), Canva AI Prompts, Content Pillars (40‑25‑20‑15)
Strategic Content & AI SEO Build systems that multiply one idea into 15+ platform‑ready assets in under 3 hours, achieving 80–90% time savings. Optimize for conversational engines (SearchGPT/Gemini) with semantic structure, not just keywords. 4–5 hours deep‑work weekly Customer Journey Map, Content Multiplication Workflow, AI SEO Audit Prompt, Schema Markup Guide, Voice Search Checklist
III. Offer & Funnels: Conversion Systems   Week 5–6 (≈ 8 hours)  
Ideal Client Profile (ICP) Mastery Create data‑driven ICPs in <30 minutes. Aim for 25–40% conversion lifts and 30–50% lower CAC via sharper targeting and messaging. Weekly review/refine ICP Creation Prompts (ChatGPT/Claude), Situational Model Canvas (discovery calls), ICP Validation Scorecard
AI Marketing Funnel & Email Sequences Turn a leaky funnel into a consistent growth system. Build a lead magnet (Bridge Formula) and a 5‑email nurture that feels personal at scale; many teams see 25–40% conversion improvements. Dedicated project blocks Lead Magnet Prompts, High‑Converting Landing Page Formula, 5‑Email Nurture Template, Follow‑Up Mastery, Behavioral Trigger Starters
IV. Automation: Scaling Systems & Agents   Week 7–8 (≈ 8 hours)  
Workflow Automation & AI Agents Replace manual effort with 24/7 assistants. Build chatbots/custom GPTs for lead capture, onboarding, and FAQs. Orchestrate with Make.com/Zapier—no code required. 90 minutes/day for 6 weeks (full buildout) Agent Platforms Checklist (Zapier, Make, Lindy.ai), API Integration Guides, Agent Templates (support, lead qual), AI Prospecting Toolkit
AI Sales Agents & Proposals Deploy specialized sales agents (e.g., Lead Qualification Assassin, Objection Obliterator). Build an AI Proposal Machine to generate tailored proposals in minutes; teams often report 60–80% close rates on qualified leads. Continuous testing/refinement Proposal Intelligence Capture, Million‑Dollar Proposal Prompt, Follow‑Up Templates, AI Sales Scripts (cold email, discovery)
V. Analytics: Research & Optimization   Week 9 (≈ 4 hours)  
Market Intelligence & Optimization Turn messy data into clear decisions with AI analysis. Use Gemini Deep Research/Claude Research to spot segments and opportunities. Implement lightweight tracking for a 70% reduction in manual qualification time and up to 15× more qualified opportunities. Ongoing monthly routine Data Domination Framework, RADAR Opportunity Mapping, Competitive Intel Prompts, Optimization Checklist

Notes on results: Percentages are directional targets based on program experience; actual outcomes depend on your baseline, offer, and effort.

 

AI Training with Club Jam

How live training supports your progress

  • Workshops: concept + build‑along sessions aligned to the current module

  • Office Hours: bring your assets for teardown and iteration

  • Implement Sessions: focused co‑working to finish the week’s deliverable

  • Replays & Templates: catch up any time; plug‑and‑play resources for speed

Recommended pace: 1–2 hours/week works. Double up on Implement sessions if you miss a workshop.

Outcomes and Benefits Achieved

Graduates of Club Jam Training report tangible wins across efficiency, growth, and strategy. Results depend on baseline and execution; the ranges below reflect typical outcomes.

Category Outcome / Benefit Metric / Result (Typical)
Efficiency & Time Savings Go from overwhelmed to automated; reduce manual work Save 20+ hours/week; 70% reduction in manual qualification time
  Systematically multiply content creation 15 pieces of content from 1 strategic creation
Sales & Revenue Growth Improve closing rates and lead quality 25–40% higher conversion rates; 15× more qualified opportunities
  Generate revenue from automated sequences Example: $47K from one automated follow-up sequence
  Improve proposal success Close 60–80% of qualified opportunities (vs. 15–25% traditional)
Strategic Advantage Operate like a “Seasoned CEO” with AI; build durable systems 30–50% reduction in customer acquisition costs (from sharper ICPs and automation)

Note: We focus on shipping your first shippable system quickly, then iterating with data.

 

FAQs

I’m not technical—will I keep up?
Yes. Everything is step‑by‑step with examples, and we focus on practical wins over jargon.

Which AI tools do you use?
We’re vendor‑agnostic. We demo mainstream LLMs and no‑code tools; patterns and prompts transfer.

Can my team join?
Yes—see /teams for seat pricing. Teams can track progress together and share a custom AI repository.

What if I fall behind?
Use replays and Implement sessions to catch up. Each module stands alone, so you can jump back in.

Do you offer certificates?
We provide a completion badge each quarter; teams can request attendance summaries.

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