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From Coffee Farms to AI: How Cloud Forest Botanicals Blends Tradition with Innovation

In this episode of Jam Packed, host Flora sits down with Elizabeth Worley, co-founder of Cloud Forest Botanicals in Panama. From buying an abandoned farm on the side of a volcano to creating a thriving coffee and herbal medicine business, Elizabeth shares how she turned reinvention into a way of life.

We dive into:

  • The leap from psychology and law to farming in the Panamanian highlands

  • How local knowledge revealed a forest full of medicinal plants

  • The challenges and breakthroughs of introducing CBD products in Panama

  • Why Elizabeth sees AI as a “trusted friend” for strategy, scaling, and critical thinking

  • How small businesses can harness AI without losing their human touch

Tune in for an inspiring story about courage, creativity, and the power of blending ancient wisdom with modern technology.