What happens when a busy insurance broker finally dips his toes into AI? In this episode, David Perales of Perales Family Agency shares how he's using ChatGPT to simplify content, prep for presentations, and even write emails. We talk about building trust, retaining clients for life, and why the 80/20 rule on social media just works. Whether you're new to AI or looking for real-world examples, David’s story is a reminder that you don’t have to be a tech expert to start saving time and showing up smarter.