In this episode of Jam-Packed: Business Made Easy with AI, we talk with Emily Koehn, Account Director at Crackle PR, about how AI is transforming public relations, from crafting storylines and interview questions to building brand awareness that actually converts. If you’ve ever wondered when (or why) your business might need PR, this episode is for you.

Emily breaks down the myths about PR being “out of reach” and shows how small businesses can use AI to plan, pitch, and promote more effectively.

You’ll learn:

• How Crackle PR integrates AI to eliminate repetitive work and focus on real strategy
• The role of prompt training in modern PR teams
• How small businesses can use AI to create their own awareness campaigns
• Why brand visibility matters more than perfect attribution
• Practical prompts to help you build your own PR plan

Whether you’re a solopreneur, startup, or creative agency, this conversation will reshape how you think about marketing, storytelling, and AI’s role in both.

Bonus: If you think press releases are dead, think again! Crackle PR just released the first ever AI engine optimized (AEO) news release template. Press releases are cool (and findable!) again!