Turn Your Existing Business Knowledge Into an Explainer Video With NotebookLM

Most small business owners do not need more content. They need one clear explanation they can reuse everywhere: on their website, in sales calls, in onboarding, and in emails.

NotebookLM is a great tool for that because it works from your own source materials. Instead of starting from a blank page, you give it the documents you already use in your business, then you ask it to turn that information into an explainer video that sounds like you and reflects how you actually operate.

What makes NotebookLM different

NotebookLM is built around your sources. You upload or connect the materials you already have, then you use the chat to ask questions and generate outputs that stay grounded in those sources.

That is especially useful for small business owners because your best content is usually already written, just scattered across places like proposals, FAQs, onboarding emails, or notes.

What kind of explainer video you can create

If you have access to NotebookLM’s Video Overview feature, you can turn your materials into a narrated explainer style video that helps people quickly understand:

1. What you do

2. Who it is for

3. What the process looks like

4. What to expect next

5. The questions you get all the time

Think of it as your clearest “here’s how this works” explanation, packaged in a format people actually watch.

The best source materials to upload

You do not need a lot. Two to five sources is usually enough to get a solid first version.

Here are good options:

1. Your main services page copy

2. A FAQ document

3. A proposal template

4. A pricing sheet or package description

5. A customer onboarding email

6. A slide deck you already present

7. A simple process document or checklist

The goal is to give NotebookLM the truth of how your business works so the video reflects your real process, not generic advice.

How to create your explainer video in NotebookLM

A simple workflow you can do in one sitting:

1. Create a new notebook

2. Add your sources

3. Open Studio and choose Video Overview if it is available in your account

4. Tell it who the video is for and what the goal is

5. Review the output and tweak the wording so it matches your voice

Once you like the result, you can reuse it as a script for a website section, a sales follow up email, or a short training for your team.

A copy and paste prompt you can use

Paste this into NotebookLM after your sources are added:

Please create a Video Overview that explains what my business does in plain language.
Audience: a new lead who is interested but not yet ready to buy.
Goal: make the process clear, reduce confusion, and set expectations.
Include: the problem we solve, who it is for, our process step by step, typical timeline, what the customer needs to do, and the top five questions people ask.
Tone: helpful, confident, and simple.

Tip: If your customers often misunderstand one specific part of your offer, add one more line like “Spend extra time clarifying X” so the video handles that objection upfront.

Three practical ways small business owners can use this immediately

1. A clear services explainer

Use it to explain how your service works from first contact to delivery. This reduces back and forth and attracts better fit clients.

2. A product or package walkthrough

Use it to clarify what is included, what is not included, and what success looks like. This helps reduce refunds, scope creep, and confusion.

3. Internal training and onboarding

Use it to train a new hire or contractor on your process, your quality checklist, and how you communicate with customers.

One last step before you publish

Give the final video a quick review, especially for anything that mentions pricing, timelines, guarantees, or policies. These tools move fast, but you are still the editor.

If you want, paste your business type and your main offer, and I will rewrite the prompt to match your exact audience and create a tighter outline for the explainer video.